Dental educational Videos
The Stanley Institute for Comprehensive Dentistry
The mission:
Educate dentists, Grow the Institute
The Stanley Institute for Comprehensive Dentistry teaches cutting-edge dental implant and business courses. We partnered with the Stanley Institute to help them expand into online course offerings and inform more dentists about the Institute’s course offerings.
The approach:
YouTube Content
We decided to create consistent free YouTube content for the Institute in order to reach and attract more dentists. We knew that the dental education niche was currently a limited one on YouTube, so we carefully designed our content strategy to gain more traction than the average dental video. Motion graphics, b-roll, more controversial topics, and more cutting-edge science were all included in the YouTube plan.
The Execution:
Efficient and Interesting
We constructed a film studio at the Stanley Institute and schedule regular filming days to capture several weeks’ content at a time. Once captured, we edit the footage, add motion graphics and sound design, and b-roll as necessary. We then complete the upload process by designing high-converting thumbnails and using proper YouTube SEO techniques.
We create both scripted and unscripted explainer videos, case examples, and instrument reviews–and we even film live surgeries using a studio setup in the dental operating room.
The Results:
Rapid Growth
Since we started producing videos for the Stanley Institute, the YouTube channel has been growing 400% faster and gaining significantly higher subscribe, comment, and like percentages.
We’ve received glowing feedback from Stanley Institute students, viewers from around the globe, medical equipment manufacturers, and more.